What is Article Marketing?

Article marketers are typically business owners who contract their services from online news sources, other freelance writers and online publishers, bloggers, industry trade magazines, or other topic-specific magazines. In most cases, article marketers and writers belong to a number of online marketing services that specialize in connecting article writers with publishers for a fee.

Product manufacturers, service providers, and franchise or business opportunity companies often hire or source merchandise content to help their businesses. Regardless of the sector, a well-written article can be of great help for the results of a company.

Some examples of companies that use article marketing are:

• Health and wellness service providers looking for new clients.
• Scientific journals seeking to increase subscriptions.
• Online retailers and resellers looking for new customers.
• Travel groups and hotels that want to increase their reservations.

Content writing and development doesn’t always have to come from a writer. Among the employees who work in the marketing department of a company are strategists, marketing coordinators and marketing managers. In addition to their other daily responsibilities (creating marketing materials or managing budgets), they also often contribute to copywriting campaigns. Employees are asked to produce new articles or videos for the company blog or website, write press releases about acquiring a new customer or launching a product, or even managing an entire network of freelance writers and marketers.

The article marketing is one of the fastest ways and cheap to promote online content and attract new visitors. Here are 4 of the most important factors for the success of an article marketing campaign :

1. Keyword search optimization . Thoroughly research the keywords that fit the needs of your target niches. Find key phrases that contain 3-5 unique keywords and make sure your competitors are using those words. This ensures that the keyword actually has value.
2. Develop the content of the articles . Develop article content that addresses the personality and needs of consumers in your niche. Articles can be developed in-house or outsourced to freelance writers for a fee. In both cases, relevant content is the key component.
3. Submit the article . Submit your work to article directories with high PageRank scores, and be sure to include a “resource box” with links, description phrases, and your name.
4. Promote the article . The last step is to get your article seen. Promote the article on popular blogs and content aggregators (like Reddit ) to reach the widest possible audience.

Article marketing is highly customizable , allowing you to meet the needs of a wide range of potential customer bases. Today, the majority of consumers research on the Internet, providing direct, low-cost access to millions of potential customers. By providing relevant and timely content on a topic or topic, any business selling any type of service or product can reach its target market and develop new leads with the right content.

For example, a hotel looking to increase its bookings probably would not benefit from content related to car repair. However, the hotel can use merchandise vendors to provide advice on how to serve a hotel customer before booking , find hidden last-minute vacation deals, or earn free upgrades from loyalty programs.

By aligning useful non-sales related content with the hotel’s brand, the company can strengthen its brand image and begin to cultivate a loyal and dedicated audience. Increasing traffic to its website allows the hotel to promote credit cards, quick rewards memberships, and other special offers to subscribers that ultimately help increase revenue.

The campaigns of article marketing are based on the relevance of the content. The goal is to attract high-quality organic backlinks from other popular (and related) websites to help increase traffic. Organic links and natural search results provide approximately six times more traffic than paid advertising on search portals. Therefore, a properly executed article marketing campaign can potentially attract millions of new visitors at virtually no cost.

The first step in this process is to identify your specific niche markets and create a list of potential topics that appeal to each one. After establishing a topic list, the next step is to develop a production schedule, a schedule of when articles for specific topics should be developed and published. These can be produced weekly and posted on a company or individual author’s website and then forwarded to submission services for further distribution.

Writers use dedicated headlines, a link to their content, and a few lines of description to easily show readers and potential publishing partners what their article is about. Promoting these articles helps writers gain greater exposure by making their content easily reproducible by a multitude of other online sites. The increased exposure helps generate new links to your sites that drive search engine results and lead to future writing opportunities.

For publishers, article marketing provides virtually unlimited free content with minimal effort . Publishers can use the articles to produce newsletters or blogs that provide their clients with relevant and engaging content that will boost their search engine results. Improving search engine rankings can help publishers, regardless of their business, increase traffic to their website and generate new leads.

Discover some of the many career opportunities that come with successful article marketing campaigns .

Marketing and Social Media Director

What do they do?

Marketing and social media managers work with executive-level employees to create, promote, and run programs such as online collaboration tools, member materials, and thought leadership content. In this role, editors are typically responsible for directing article submission and publishing processes, as well as scheduling and executing social media ad campaigns.

Training and skills

At a minimum, marketing and social media managers must have a bachelor’s degree in marketing, advertising, journalism, or business management. In addition, due to the high level of authority of the position, managers are expected to have between 2 and 5 years of direct experience in writing, copy editing, managing organic and paid search campaigns and to be proficient in current management systems. blogging content and software.

Content writer

What do they do?

Copywriters create web-based content that includes website copy, blog posts, press releases, articles, email newsletters, and more. Projects come in all shapes and sizes, but all are aimed at helping entrepreneurs accurately measure and track their advertising and marketing strategies and generate more leads and sales from their website.

Training and skills

Content and copywriters must have strong written communication skills, be organized, and possess exceptional critical thinking skills to write from their client’s point of view. They usually have a marketing or public relations degree. Additionally, copywriters typically need 3-5 years of general business or marketing experience.

Social Media Specialist / Strategist

What do they do?

The social media specialist, who is part of the branding team, is responsible for overseeing conversations and interaction on social media, including posting and distributing contributed articles.

Strategists are charged with learning about the latest trends in company social media campaigns and modifying activities accordingly to better connect with their target audience. They must be highly analytical and strategic thinkers, be knowledgeable about current web technologies, and fully understand current SEO best practices.

Training and skills

At a minimum, social media strategists typically have a bachelor’s degree in marketing, general business, management, or advertising. It is essential to take a master’s degree in digital marketing . They typically have 2-3 years of online marketing experience, as well as additional writing or publishing experience.

Marketers are expected to understand modern marketing techniques and technologies. Without these basic knowledge, people can have a hard time running a successful article marketing campaign . A bachelor’s degree in marketing provides a structured learning environment to help future professionals better understand the relationship between Internet technologies and the principles of marketing.

In marketing training programs, students learn the fundamentals of business communication, consumer behavior, and market research analysis, among other topics. Through hands-on projects and extensive research, students gain an in-depth understanding of how to analyze data from existing marketing campaigns and use consumer behavior profiles to tailor efforts for maximum value.

Marketing degree programs also offer a highly creative and innovative environment, giving students all the skills they need to craft effective messages that reach their target audience. Students are encouraged to explore creative ways to get their message across to achieve the greatest impact and return on their marketing investment. They learn to identify new content distribution channels and adapt the tone and tenor of a campaign to make it more relevant to the target audience.

A Master in Digital Marketing will differentiate you from the rest, being able to opt for the best positions and move up in your professional career. And what better way than to study in a center accredited, where you will enjoy the best conditions of access to the labor market, with international recognition and the best facilities to continue university studies. You will also obtain an international university certificate with which you will benefit from great job opportunities.

These skills are transferable to the business world and are essential to launch or manage a successful article marketing campaign . Marketers need to be able to quickly analyze campaign performance and modify content or overall strategy on the fly to get better results.

Understanding how and why consumers search for specific content allows article and social media professionals to focus on obtaining content specifically relevant to those needs. By identifying specific market segments and their desired content, marketers can collect trusted sources for each vertical niche. This enables you to develop a delivery schedule to provide consumers with timely and relevant content that keeps business moving.

• Myth: Article marketing doesn’t work.
• Reality: Article marketing is essential to building a network of inbound links that drives website traffic.

• Myth: Syndicated articles are indexed as supplemental pages.
• Fact: Articles can rank in the top 10 on major search engines, depending on the submission method.
• Myth: You need to submit your article to thousands of sites manually to get a response.
• Fact: Articles can be distributed in many ways. Common ones include self-publishing on your website, submitting only to sites dedicated to a specific topic, emailing a quality article to high-traffic sites, and submitting to popular article repositories.