Digital marketing automation is a crucial component for your business to save time and money. When you can automate simple processes,you give your team time to focus on more important tasks.
But are you maximizing your efforts with marketing automation?
If you want to get the most out of the automation of your online marketing campaigns , you should be aware of the trends in marketing automation for 2022. As we always say, to be a good professional in this sector it is not worth taking a Master In Digital Marketing and go to sleep, you have to always be updated.
Table of Contents
1. User quality data
The quality is a critical component of the marketing of 2022 . You want to know if your digital marketing strategy has worked for your target audience against all the competitors. Without that data, you can’t make relevant decisions about your site design, click-to-action (CTA), and content.
So a growing trend in marketing automation is to improve user data with quality scores .
For example, what if your business could automatically score leads? That information would have a huge impact on your sales team and your marketing team.
Both of you would focus your efforts and analysis on your qualified leads.
In addition, you would make much better decisions, backed by real data. Your site design, CTAs, and content would be tailored to what qualified leads demand the most. The results? Higher conversion rates , which would translate into more leads and sales for your business.
2. Content optimized for the sales funnel
The trends in marketing automation 2022 , combine the best of both worlds: customization and automation. With the power of digital marketing automation, your business can create personalized experiences that speak directly to a reader by referencing their unique challenges, industry, and goals.
However, if you want to maximize the value of this marketing funnel benefit, you will need to create optimized content for this purpose. This content focuses on the different stages of the buying funnel and the questions and concerns buyers have during this stage.
So go ahead and start embracing this marketing automation trend . You can start with:
- Talk to your sales team about the most common questions from potential customers.
- Talk to your customer service team about common customer questions.
- Compile a list of content topics for the bottom, middle, and top of the funnel.
- Research what types of content your competitors are using to engage users, such as blog posts or videos.
- Work through the steps of content production, from writing to editing and publishing.
Keep in mind that content creation is a time-consuming process, whether you want to write a blog post or shoot a video. If you don’t have time to publish content regularly, consider hiring professionals with a master’s degree profile in digital marketing to get ahead.
3. Machine learning and artificial intelligence
The machine learning and artificial intelligence (AI) are two crucial tactics on the future of marketing automation . If you want to be on top, you need to invest in machine learning to develop better marketing campaigns.
With machine learning and AI, you can gather information about your audience to help you develop better campaigns for them in the future. Machine learning allows you to obtain data about users and their online behaviors, and automation allows you to classify that data.
You can use this information to develop future campaigns that attract and delight your audience. It allows you to create personalized content that keeps your audience going. (It is always more difficult to keep users than to create new ones.)
If you want to be successful with your marketing automation in 2022 , you need to use machine learning and AI in conjunction with your automation software to maximize the effectiveness of your campaigns.
4. Custom content
One of the essential 2022 marketing automation trends for your business is personalized content . Simply adding someone’s name to an email is not enough to personalize your experience. Users want more, and the future of marketing automation centers on personalized content.
Personalized content allows you to focus on your audience’s specific behaviors and product preferences. With machine learning and AI, you can get to know your audience and gather useful information. With that information, you can create automated customer profiles .
These profiles contain information that is obtained from social networks, behaviors on the site, and more. You can compile that information to discover the preferences and buying habits of your audience. You can then offer personalized content that is tailored to the interests of users.
This trend in marketing automation allows you to offer content based on user interests . You will provide them with content in a timely manner to help drive conversion.
If you want to be on top of the future of marketing automation, you need to produce personalized content that resonates with the interests of your audience.
5. Chatbots
If you haven’t started using chatbots , you’re missing out on one of the top 2022 marketing automation trends . Chatbots play a critical role in improving customer service and engagement. With chatbots, you can have interactions with your customers and answer their questions without lifting a finger.
The chatbots are an essential part of marketing automation in 2022 because they help your company save time. Instead of having to find time to answer all the questions you receive on your website or social media profiles, you can use bots to answer simple questions.
Take a moment to think about the questions you receive several times a day. Now imagine having someone who can handle these questions for you, freeing up your time to answer more complicated and complex problems. With chatbots, that situation becomes a reality.
In 2022 , chatbots will play an integral role in helping your business drive engagement. You will be able to better help your clients and build better relationships with them.
The marketing automated social networking is one of the best trends in marketing automation 2022 for companies looking to capitalize on the benefits of social networking.
The use of social networks continues to grow every year. Last year, there were 3.5 billion people on social media, an increase of 10% over the previous year. This number will only increase as more people access social media.
With the increase in the number of people joining social media, these platforms become a central place to attract potential customers and get them familiar with your brand. If you want to keep your business on top, you have to post content often and share it.
With automated social media marketing, you can stay on top of content posting.
Automated social media marketing allows you to create posts weeks in advance and schedule them to run on a specific date and time. Tools like Hootsuite and Buffer make it easy for you to schedule content for the month and allow you to see the full scope of your campaign.
When you automate your social media marketing process, you save your company time and can focus your energy on other important projects.
If you want to follow the top marketing trends for 2022, start by automating your social media marketing campaign .
7. Automation of personalized emails
As you review the marketing automation trends for 2022, you will notice that personalization is a crucial component of many of these trends. If you want to be successful with your marketing automation in 2022, you need to customize your email marketing campaigns .
Email personalization plays a critical role in helping you deliver a tailored experience to your audience.
Automation will help you in two ways:
First, automation will help you create customer profiles for people interested in your business. You can gather valuable information about them to send them personalized emails.
Second, you can use automation to send emails , too. An all-in-one software, such as MDirector , allows you to collect customer data, organize it, and use it to send automated emails at the right time.
You can send emails such as:
- Abandoned cart reminders
- Coupons or product discounts
- Information on related or similar products
You can personalize each of these emails to help customers get the most valuable information for them.
The future of marketing automation will be based on creating personalized email messages that fit the interests of your audience.
8. Conversational marketing
The Conversational marketing is another essential trends of marketing automation for 2022.
With automation, it’s easy for your communications to sound robotic and less human. If you want to be successful with marketing automation in 2022, you need to take a conversational approach with your content.
Pay close attention to how you communicate with customers. Do your automated messages sound cold and stiff or warm and welcoming? .
You don’t want your messages to come across as impersonal or emotionless, as they can alienate potential customers. People want to feel like they are interacting with a human being, even when they are not.
With conversational marketing, you can make your messages sound more authentic. The processing of natural language (NLP) will help you create more conversational responses in automation. The NLP focuses on technology that understands human speech to help deliver the best content or experience.
You can improve automation by using NLP to deliver more conversational communications to your audience.
9. Automation of mobile marketing
One of the most valuable marketing automation trends for 2022 is mobile marketing automation. If you are not using mobile marketing automation, you are missing a valuable opportunity to attract leads where they spend their time.
Did you know that 70% of Internet time is spent on mobile? Or that more than 50% of Internet traffic comes from mobile?
As mobile usage continues to grow, you need a plan to help you reach and engage these mobile users.
The automation of mobile marketing allows you to collect information about their mobile users logically.
You can know information such as:
- Location
- Browsing habits
- Type of device
After collecting information about your mobile audience , you can start sending them automated content.
Some automation options are for example:
- Updates by SMS
- Push notifications from your application
- In-app messages / coupons
- SMS surveys
These options allow you to engage your audience on their mobile devices and keep your brand on top.
If you want to live up to the future of marketing automation , create a strategy that enables you to reach mobile users.
